A major global challenge in sustainable investment is the need for massive funding to achieve critical global goals, like ending poverty and combating climate change. To put it into perspective, experts estimate that every year we require about $5 to $7 trillion to meet these goals. However, the money currently invested in sustainable projects worldwide, as of 2020, stands at $35.3 trillion, which is a lot but still far from what's needed. So, the challenge is to encourage more money to flow into investments that help society and the planet while also earning returns. Solving this issue is crucial to effectively tackle problems like climate change and inequality. It means getting more investors on board, creating supportive policies, and spreading awareness about the benefits of sustainable investing.

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